Author: Rick Campbell

I began touring fairs and festivals and toured with national artists as a sound and lighting engineer. A couple of years of living out of a suitcase, semi’s and tour buses, and from gig to gig, I was able to transfer my sound and lighting experience into a similar position in the casino industry. While being a sound and lighting engineer for a casino, I became involved in the creation of marketing strategies for the casino and a few other casino properties. Utilizing my education in marketing, I secured a position in marketing for the casino industry. As a result of that decision, I now have nearly 20 years experience with both Native American and commercial gaming organizations as an innovative marketing executive. I have held senior level executive positions in marketing at the corporate and property levels of organizations such as Herbst Gaming, Tropicana Entertainment, Caesars Entertainment and Isle of Capri Casinos. I have executed successful marketing programs for both land-based casinos and online operations. I am honored to be on the advisory board for the Global Gaming Expo (G2E). I have had the privilege of being invited to conduct seminars, panel discussions and to be a guest speaker at various conferences throughout the United States, Europe and Africa on topics of casino marketing, management and entertainment. As a hobby, I do event planning for various size events, stage manage for fairs, festivals and national artists and can still be found behind a sound and lighting console from time to time. I have also been privileged to be a producer for independent and commercial television projects.